In Search of Good Medicine Hospital Marketing Strategies to Engage Healthcare Consumers eBook Mark D Shipley
Download As PDF : In Search of Good Medicine Hospital Marketing Strategies to Engage Healthcare Consumers eBook Mark D Shipley 
As the American healthcare system sorts out the ramifications of healthcare reform, patients have quietly reinvented the healthcare decision-making process, refining their own roles and changing their expectations of the people and organizations they turn to for care. To attract and engage these empowered, self-directed patients, healthcare marketers will need to overcome their addiction to outdated strategies and tactics, and to make significant behavioral changes in the way they go to market. In this book, healthcare marketing veteran, Mark Shipley, provides an executive overview of the new realities, and offers a proven protocol for positioning organizations to be competitive in the new marketplace.
In Search of Good Medicine Hospital Marketing Strategies to Engage Healthcare Consumers eBook Mark D Shipley
Confirmed an idea from more than a decade ago and it's still relevant today. Hopefully it gets implemented this time.Product details
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In Search of Good Medicine Hospital Marketing Strategies to Engage Healthcare Consumers eBook Mark D Shipley Reviews
Shipley's incisive analysis and forward-thinking approach makes this book a must-read for anyone involved in the delivery of medical care, through hospitals and beyond.
Mark Shipley's book is such a relevant read for anyone interested in the rapid changes in the healthcare industry. It will provide much insight to help navigate a marketing plan for anyone connected to the industry.
Shipley has become a master of healthcare marketing over the past 25 years. His years of experience are very evident throughout this book. This is a critical resource for executives in the ever changing healthcare arena.
In an industry that is rapidly changing, Shipley does a great job of surveying the health care landscape and helping give clarity to those of us trying to understand our next move. Bravo!
Ed Williams MD
President- Elect
American Academy of Facial Plastic and Reconstructive Surgery
Mark has always challenged the health care industry's marketing status quo. His passion for marketing has resulted in measurable benefit for his clients. This book is a great overview of where the health care marketing industry needs to focus in order to thrive in our industry's new "reality."
Mark has been helping leaders impact communities for years. His words here are good medicine for any leader looking to create higher engagement in healthcare. Good, quick, instructive read. Well done Mark!
Health care is changing rapidly and especially in Hospitals. Around the country Hospitals are merging, collaborating or closing and have to keep adapting quicker and quicker. Mark Shipley has a long history in marketing of Hospitals and readers will find his insights very helpful.
Confirmed an idea from more than a decade ago and it's still relevant today. Hopefully it gets implemented this time.
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